Mastering the Art of Sales

3-Day Sales Training

70% Off – Only Until November 30th!

Member Price: from $2495 to $795

Non-Member Price: from $4995 to $1500

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Turn Strategies into Sales – Start Winning More Today!

Introduction: Mastering the Art of Sales

Sales is more than just pitching a product; it's about understanding people, delivering value, and building lasting relationships. In this 3-day training, you'll learn how to sell and how to connect, engage, and close deals more effectively. We'll dive deep into proven strategies and actionable steps to elevate your sales game and grow your business sustainably. Join Dean Keating, Lorraine Garvie and Ashley Simmonds as they share their many years of experience.

Benefits of the Training:

Engage Prospects Effectively: Learn to ask better questions, listen actively, and use storytelling to capture attention.

Sell on Value: Focus on benefits instead of price to increase your product’s perceived value.

Qualify Leads Faster: Use discovery questions to identify high-quality prospects quickly.

Close More Deals: Master closing techniques to confidently seal more sales.

Grow Your Business: Increase customers, transaction value, and sales frequency with proven strategies.

Event Details:

Date: February 3rd, 4th, and 5th

Time: 9:00 am to 4:00 pm AWST

Venue: Sister Project, Lvl 1/38 Main St, Ellenbrook WA 6069

Day 1: Building the Foundation for Successful Selling

1. Sell, Don't Tell!

Learn how to engage your prospects by focusing on their needs and desires rather than simply listing product features.

Why "telling" can repel customers

Techniques to ask engaging questions and listen actively

How to build curiosity and need through storytelling

2. Understand People's Emotional Buying Needs

Emotions drive sales. Discover what really motivates people to buy and how to leverage this in your sales process.

The psychology behind buying decisions

Identifying emotional triggers and pain points

Creating a connection through empathy and active listening

3. Sell on Value, Not Price

Competing on price can diminish your perceived value. Learn how to shift the focus to the benefits and value your product or service brings

Understanding the difference between price and value

How to present the long-term benefits of your offer

Crafting a compelling value proposition that resonates

4. Map Out Your Sales Process

A structured sales process is key to consistent results. In this module, you'll design a clear, repeatable sales process tailored to your industry.

The essential stages of a successful sales process

How to track and optimize each step for better results

Tools for managing and improving your sales pipeline

Day 2: Enhancing Your Sales Approach for Better Results

5. Qualify Your Prospects Using Discovery Questions and a Needs Analysis Framework

Maximise your time by focusing on the right prospects. Use discovery questions to qualify leads and ensure you're addressing their specific needs.

How to create discovery questions that uncover prospects' needs

Implementing a needs analysis framework for deeper insights

The art of qualifying leads quickly and effectively

6. Close More Sales!

Learn the strategies and techniques top sales professionals use to close deals confidently.

Identifying buying signals and knowing when to close

Closing techniques that work across different industries

Overcoming objections with confidence

7. Ask for the business

Sometimes the simplest step is the most overlooked. Learn the power of directly asking for the sale.

How and when to ask for the sale

Techniques for asking without sounding pushy

Ensuring a smooth transition from pitch to close

8. Get More Referrals

Happy customers are your best marketing asset. Learn how to build referral systems that bring you a steady stream of new business.

The psychology behind asking for referrals

When and how to ask for referrals effectively

Strategies to incentivise and multiply referral opportunities

Day 3: Advanced Sales Strategies for Business Growth

9. Grow Your Business in 3 Ways

Explore the three most effective strategies to grow your business and boost revenue sustainably.

How to increase the number of customers

How to increase the average transaction value

How to increase the frequency of purchases

10. How to Sell to All Personality Types

Every buyer is different. Learn how to adjust your sales style to connect with all personality types.

The four primary personality types and their buying styles

How to tailor your approach to different personalities

Techniques for identifying personality types quickly

11. Generate Leads – Where and How

Without leads, there are no sales. Discover modern strategies to generate quality leads.

Where to find the best leads for your business

Offline and online lead generation strategies

Using social media, networking, and partnerships to generate leads

12. Know Your Numbers!

Sales success is all about the numbers. Learn the metrics you need to track to ensure consistent sales growth.

The key metrics that drive sales performance

How to calculate and improve your close rate

Understanding your sales funnel and conversion rates

Conclusion: From Learning to Master

Now that you've learned the essential strategies to improve your sales process, it's time to apply them. Consistent practice and refinement will lead to mastery, and by following the principles from this course, you'll close more deals and build stronger, lasting client relationships.

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The Facilitators

Learn practical tips and techniques to connect with prospects, close more deals, and grow your sales—straight from the experts.

Dean Keating

Business Relations Manager & Co-Founder, District32

Most businesses need connections for sales, business development, education, support, and access to the right people. That's what Dean's role is as Director of Sales at District32. He has provided over $10m per annum in closed business for District32's members while supporting them to sustain and grow their businesses by leveraging both the network and platforms provided by District32.

Dean enjoys working across a wide range of industries to assist in growing the prosperity of SMEs in WA.

Excelling in the corporate world of financial services, waste management, and telecommunications, he was previously responsible for building successful sales teams and personally achieving $2 billion in sales. During the last 9 years, Dean has utilised this experience to assist both start-ups and established businesses to grow their turnover, and his expertise in developing sales strategies has yielded outstanding results for clients.

Tenacious, focused, energetic, and strategic, he is passionate about developing business opportunities and improving clients' bottom lines, and enjoys tackling everything by injecting humour. During his career, he earned numerous awards due to his exceptional performance in sales and service.

Lorraine Garvie

CEO & Co-Founder, District32

Cofounded District32 in 2015 and developed from a startup to a National/International Franchise in 2024.

Lorraine has over 15 years of experience in sales and sales training - as an advisor, a trainer and a business owners and is passionate about helping the little guys to grow and sales is a big part of it!

Invest in yourself, your business and your network.

We create GROWTH OPPORTUNITIES, SUCCESS, FREEDOM AND INDEPENDENCE FOR EVERYONE.

We fight for the little guys. She sees a world where everyone has the right to live the lifestyle of their choice.

Lorraine's mission is to inspire one million small business owners to thrive in business. I’ve experienced both struggle and strategic shortcuts, and my mission is to provide a business growth platform that gives business owners a leg up, so that they don’t have to struggle.

Ashley Simmonds

Sales Manager, District32


Awards:

Winner of Sales Person of the Year

Winner of Sales Manager of the Year

4x Winner of Employee of the Quarter

Winning new business and improving customer retention. Sales training. The complete sales process from start to finish. Sales strategy. Selling on personality types (DISC). Working with strict sales targets, establishing strategic partnerships, and working with daily KPIs. Pipeline management, daily lead generation through innovative means. Identifying secondary revenue opportunities. Prospect and customer relationship management. Lead generating/selling at trade shows/exhibitions. Needs analysis (discovery questions). Tailored sales presentations. Objection handling techniques. Closing techniques (for trial closing and asking for the business). Getting referrals. Customer retention (ideas and strategy).

Ashley continually invests in his own self-development on a daily basis by reading sales and business books and watching sales/business videos.

Strong family values. In business, he never overpromises and underdelivers. He treats people the way he would like to be treated. He always ensures his customers get the service/products he promised they would get. He takes ownership.

Event Details:

Date: February 3rd, 4th, and 5th

Time: 9:00 am to 4:00 pm AWST

Venue: Sister Project, Lvl 1/38 Main St, Ellenbrook WA 6069

See What Others Have to Say

Check out what participants are saying about the recent District32 sales training—real results, real success!

I recently had the privilege of participating in Dean's Sales
Course with District32, and I can't express enough how transformative and valuable the experience was! Dean's expertise, guidance, and passion for sales shine through every aspect of the program.

From the very first session, Dean created an engaging and supportive learning environment. His depth of knowledge in
sales strategies, techniques, and best practices is unparalleled. He effortlessly conveyed complex concepts in a way that was easy to understand and apply in real-world scenarios.

Throughout the four weeks, Dean provided invaluable insights, practical exercises, and useful homework activities. His ability to break down the sales process into manageable steps allowed me to develop a structured approach and overcome hurdles that had previously held me back. The course truly transformed my mindset and boosted my confidence. But it wasn't just about theoretical knowledge. Dean ensured that we applied what we learned in a practical setting.

Dean's passion for sales and his genuine desire to see all of us succeed was evident in every interaction. His energy and enthusiasm were contagious especially with that Irish accent, creating a dynamic and motivating atmosphere.

I highly recommend Dean and District 32's Sales Course to anyone looking to elevate their sales skills, enhance their confidence, and unlock their true potential.


Thank you, Dean, for your incredible expertise, unwavering support, and the impact you've had on the sales within our business.

Elisha Salkeld, Three Peas Marketing

I highly recommend this program! Dean has a wealth of knowledge and shares his wisdom in an easy-to-follow format. This program will take you and your business to the next level!

Deborah White, Next Step VIP

This workshop series is brilliant. Dean is an excellent facilitator - he makes it easy to follow and implement into your own business. Highly recommended.

Karen Whitely, Right Click Business Consulting

Best sales tips you will ever get.

Deena Syed, Brand Guru Agency

Just do it folks, gamechanger forever in your business.

Peter Buter, Smarter Websites

Dean simplified all of this and brought it back to a human level. He showed me that I don't have to be 'selly' to make sales.

In fact, it's better if I focus on listening and staying true to myself. Green in business like me, or a seasoned veteran, I reckon anyone would walk away from this course with nuggets of gold.

Nick Petrou, Copywriter

Lorraine Garvie and Dean Keating, Thank you for putting together an outstanding Sales Training program. District32 going beyond and empowering people with valuable knowledge to make the Power of Connection!

Rosemary Hocknell, Social Tides

Absolutely fabulous course on sales. Thank you so much Lorraine Garvie and Dean Keating and team in the workshop.

Kathryn Fritz

Feeding myself with plenty of knowledge as well as food! Thanks to the facilitators and the participants for a great 2 days of intense sales training!

Carl Mayor

Don't Miss Out!

Let’s Get Selling!

Join us for this training and kickstart your sales journey—success is waiting for you!